28th annual screen actors guild awards
What I did: creative strategy, art direction, production planning and execution, managed relationships with execution agency and internal stakeholders
Custom live art activation elevating the SAG Award winners
Highlights and speeches collected for a final social reel
Results: Through our custom red carpet and backstage activations, we snagged the #2 most engaging program on 2/27 (surpassed only by the Euphoria Season 2 finale), with over 11M reels views and 2.8M engagements